It involves several processes , which is detecting, researching, reading, selecting and packaging an information. There is a huge amount of information, messages, comments, news, journals circulating all over the world. It is hard to differentiate the true and false, it's harder to conclude and summarise the content, it's hardest to pick and choose the one or two points to deliver.
The thing is, one would become so excited as he found something to share with. He feel the audience should know A, B, C, D. He would end up giving loads of "feeling good" info without realizing the fact that readers could only accept one or two messages : it could be a sentence, a statistic, a picture, that's all for it.
Even so, the process of reading and grabbing mountains of information could not be skipped. It just like shooting the arrow through an apple. Full efforts needed to pull the bow back before you could hit the target accurately.
That is why advertiser always squeeze everything they want to say into a slogan. To prevent the audiences from forgetting or overlooking them, the advertising just keep repeating. They are not greedy, but they are greedy indeed.
Lessons of the day : To not be greedy, be greedy. To target on something, make more efforts. Quantity comes before quality.
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