Day 1 in C.A.P - Confusion

We entered the room, an old man came into sight.
' Well, take the chair and have a seat. '
We sat on the chair, behaved like a first-day intern should behave. Still, keep looking around, hardcover books, magazines, files.......the education sector should have some cleaning.

Mr Azmi, they called him Cikgu Azmi, an elderly with a round, old glasses stared at us for a few seconds.
' Why C.A.P ? ' he asked so directly, without any hesitation.
There's a long silence between us. Of course this was a spotted question, we have answers in our mind.
' To learn to create awareness among the consumers.'
' To know about the operation of an NGO.'
' To know how to make an event. '

Our answers did not satisfied him.
' Why Communication? ' he continued.
This question was so familiar for us. But this could hardly give an overall picture. Then we decided to conclude ,' to persuade , sir. '

' Persuade? ' He finally move his glasses. ' To persuade what? To persuade the public? For what purpose? So that they could buy things that you want them to buy? '

Hmm, true.

Without expecting response from us, he continued, 'Do you know all mechanisms u learn is to ask others to consume more, buy more, and you make more profits from it? You don't care whether the things are really necessary, you just use the best strategy to reach your target goal. And that's why people buy things unnecessarily, then they claim they have not enough money. '

' What we do here is to counter you, the communication professionals. You create advertisement, we create counter advertisement. You persuade others, we ask the people to aware of you. '

'But sir, ' one of us voice out, ' Persuasive are not just for marketing, it could be also helpful in social aspects.'

' Yes, but how many percentage of  social campaigns and social advertisement outside? '

Again there remained silence.

Before the door close, Cikgu Azmi talk again , ' Perhaps you will always in contradict within these 8 weeks. But i hope you learn something there. '




Question of the day : What am i going to do? Who am i going to be?